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Look out! Stop the ‘Killer Jeans’!

When I wake up in the morning light. I put on my jeans and I feel alright. I pull my blue jeans on, I pull my old blue jeans on!

 David Dunda’s jingle “Jeans on” for Brutus Jeans in 1976

Jeans are sexy, comfortable and variable. Jeans are great, however not all of them! One of the latest jeans fashion trend has been sandblasted jeans.

Sandblasting gives denim a worn, faded look which has become very popular. Beth Buczynski’s blog “Are your designer jeans making factory workers stick?” points out that during the treatment process which is normally done in factories of developing countries, silica from the sand is inhaled by the workers which increases the risk of a disabling lung disease called silicosis. (more…)



Last Tuesday Israel Fashion Week hit the runway and famous international designers like the Italian designer Roberto Cavalli waved to the crowds of fans lining the catwalk. Thousands attended the three-day extravaganza to find out what to wear in spring 2012!

We love fashion! We love clothes!

We spend a lot of time and money on creating the perfect outfit.

I KNOW my wardrobe is full… i STill don’t have anything to wear!!!

The most important for us as consumer usually is that clothes are good-looking, easy to handle and not too expensive. However have we ever thought beyond that point of view? Clothes should not only be fashionable and beautiful they should also be skin-friendly, good for our health and environment-friendly! (more…)